Photo by Emily J. Davis
Gresham Taylor grew up in his family’s exhibition company and eventually introduced the business to the fashion world. He and his wife now own Dina ViaClover, a design and manufacturing company that creates beautiful retail spaces for companies like Balenciaga, Louis Vuitton, and others. The company and its in-house team take care of everything from design to building the business – a service that only ViaClover offers.
How did ViaClover start?
Gresham: I had a small woodworking and printing business and the first client I brought in was the opening ceremony. They were at the forefront (experimental shopping) and made a space artistic. We also worked with all of these great designers, including Alexander Wang and Yeezy’s team, and created their designs. From there we were asked to do (Refinery29’s) 29 rooms in LA. We got a really good idea of how design works from these brilliant minds. We did this for two years and didn’t even design; It was just about building all of the ideas from these great creative directors from our wood, metal and print shop. About two years after we started our business, we got a call from The Grove (in LA) and they told us they were hosting pop-ups. We managed the entire program – we worked with a new brand every 28 days, designing it, making it, and then creating its popup. Eventually we were asked to run retail stores because we had the experience of making a space Instagram-y and explosive.
Dina: I was at UC Irvine at the time and I started helping which resulted in me sitting in class trying to focus while taking orders. It got busier, so I left that and worked full time (and eventually became a sole partner with Gresham).
Tell us about your team.
Gresham: Dina did project management, but she comes from a family of engineers. I couldn’t look at blueprints very well, and Dina was just a natural and could read them. I said, “Dina, why don’t you do the making and build parts of things, and I’ll do the design and get the customers.” Dina leads the construction team, and our all-female construction team goes to the construction site and installs. You have to fight the construction workers sometimes who look at me and ask what I think and I think, dude, I don’t know about construction work.
The Lido Marina Village location on Stoney Clover Lane was designed and built by ViaClover
What places did you design and build in Orange County?
Gresham: At Lido Marina Village we did Aesop, Planet Blue, parts by Faherty, Clare V., Serena & Lily, Velvet by Graham & Spencer and now Stoney Clover Lane. We also did Lip Lab on the Spectrum and South Coast Plaza popups for Tiffany’s and Coach. We’re also doing a cool house in Laguna Beach and working with the Irvine Company – they just signed us on a contract. We work with them to design and build office space. We’ll make the rooms cool.
Tell us about your philanthropic work.
Dina: We started working with a nonprofit called Our Own when COVID hit because we had the equipment to cut face shields so we donated 20,000. They gave us a list of places like the Martin Luther King Jr. Hospital or various grocery stores in LA