Sysco, Chef Robert Irvine, Food Network Expand the relationship through the Chopped: Impossible Restaurant Challenge NYSE: SYY
HOUSTON, Oct. 13, 2015 (GLOBE NEWSWIRE) – Sysco Corporation (NYSE: SYY) is partnering with celebrity chef Robert Irvine on the Chopped: Impossible Restaurant Challenge, a multi-faceted advertising campaign for Food Network’s radio and digital channels that launches Oct 15th It includes an online competition for restaurant professionals.
Chopped: Impossible Restaurant Challenge asks restaurant professionals to submit recipes that will first be judged by the Food Network’s culinary staff. 10 winners will be selected for a final round. A public vote limits the finalists to four, each of whom will fly to New York City with a guest to demonstrate their culinary skills for Chef Irvine. The grand prize winner will receive $ 10,000. More information about the competition can be found at FoodNetwork.com/restaurantchallenge.
Chopped: Impossible Restaurant Challenge follows on from Food Network’s Chopped: Impossible, which premieres on Thursday, October 22nd. In this four-part tournament, Chef Irvine will have a jury seat in each of the first three episodes to determine which three competitors will advance to the grand finale for a chance to win prize money and take on Chef Irvine.
This is the third year in a row that Sysco has partnered with Chef Irvine and the Food Network, where Sysco’s position as a leader in the food service industry is highlighted and strengthened through television advertising, custom vignettes, digital advertising, competitions and product integrations. Sysco has been promoting the popular Restaurant: Impossible series by Chef Irvine and running campaigns since 2013. In addition, Chef Irvine, a longstanding Sysco customer since 1997, acts as an ambassador for Sysco.
“As Sysco is constantly innovating and providing our restaurant customers with the ingredients necessary for success, we are excited to continue our relationship with Chef Irvine,” said Bill Goetz, Sysco senior vice president and chief marketing officer. “One of the keys to Chopped: Impossible’s success is the chefs’ ability to use a Sysco-provided pantry of fresh and local ingredients that bring their culinary creations to life. At Sysco we can make these ingredients available to our customers, so that they can inspire their guests. “
In addition, Sysco has developed a microsite Syscopantry.comto provide details on the pantry’s fresh and local ingredients used in both the show and the promotion.
“We believe that the combination of the Food Network competition, a competition between Sysco customers and potential customers, and our relationship with Chef Irvine can further differentiate the Sysco brand and make it contemporary,” said Goetz. “While we aim to create unique marketing and promotional opportunities to grow our business, we also aim to create excitement and pride among our employees. Overall, these activities demonstrate Sysco’s commitment to being its most valuable and trustworthy business partner.”
Sysco is a global leader in the sale, marketing and distribution of groceries to restaurants, health and educational institutions, accommodation providers and other customers who prepare meals from home. The product family also includes devices and accessories for the catering and hospitality industry. The company operates 196 sales facilities for around 425,000 customers. For the 2015 fiscal year ended June 27, 2015, the company had sales of more than $ 48 billion. Further information is available at www.sysco.com or from Sysco on Facebook at www.facebook.com/SyscoCorporation or on Twitter at https://twitter.com/Sysco. You can find important news about Sysco in the Investor Relations area on the company’s website at www.sysco.com/investors. Follow us at www.twitter.com/SyscoStock and download the new Sysco IR app, which is available from the iTunes App Store and the Google Play Market. In addition, investors should continue to review our press releases and filings with the Securities and Exchange Commission. It is possible that the information we disclose through any of these sales channels may be considered material information.
About Chef Robert Irvine
With more than 25 years of experience in the hospitality industry, Chef Robert Irvine has made his way through Europe, the Far East, the Caribbean and America, in hotels and on the high seas. Hosting one of the Food Network’s highest-rated shows, Restaurant: Impossible, Irvine is saving restaurants across America by rating and reworking the restaurant’s weakest spots. Irvine previously hosted the Food Network Dinner: Impossible and Worst Cooks in America and has authored two cookbooks: Mission: Cook! Fit Fuel: A Chef’s Guide to Eating Well and Living Their Best Life. Irvine is currently on tour with its new interactive live show Robert Irvine Live and appears regularly as an expert guest on national morning and daytime talk shows. In 2015, Irvine Robert launched Irvine Foods, a company that offers a nutritionally enhanced line of foods without compromising on taste. Irvine recently founded The Robert Irvine Foundation, a nonprofit of the same name, to support military personnel and their families. For more information on Chef Robert Irvine, visit www.ChefIrvine.com.
Via Food Network
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers with the power and joy of eating. Striving to be viewers’ best friend when it comes to food, the network is committed to teaching, inspiring, empowering and entertaining through its talent and expertise. The Food Network is distributed monthly to more than 100 million US households and up to 35 million individual Internet users. Since it was launched in 2009, the Food Network Magazine’s rate has increased 13-fold and is now the third-largest monthly magazine on the kiosk with over 12.4 million readers. Food Network is headquartered in New York and has a growing international presence with programs in more than 150 countries, including 24-hour networks in the UK, Asia and the Europe, Middle East and Africa (EMEA) region. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel (www.cookingchanneltv.com), HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), and Travel Channel (www.travelchannel) . com) and Great American Country (www.gactv.com) is the manager and general partner.