TV presenter and chef Robert Irvine has partnered with kitchenware maker Cricket Product Labs, a division of Halex Holdings, to launch a new line of cookware for the QVC.
Cricket will develop collections of pots and pans under the new license, including pans, cast iron pans, bakeware, and grilling tools and accessories. The line aims to simplify consumers’ lives and make everyday cooking a pleasure.
“We are very excited to be working with Robert Irvine and unveiling his new collection together,” said Rick Lapine, President. Cricket Product Labs. “Robert’s focus on kitchen innovation, healthy living and his support for our service members combined with our product design, development and sourcing will be a winning combination.”
Robert Irvine cookware products will debut on QVC, with Irvine performing live on the network. The Robert Irvine, Cricket Labs License, was created by The brand connection, Robert Irvine’s licensing agent.
“Every good meal starts with careful preparation and the right kitchen tools,” says Irvine. “I personally inspected their products and met with the cricket team before we even thought about that license.”
Irvine is Known for its world-class Food Network television show “Restaurant: Impossible” and its support for soldiers and women and first responders. The Robert Irvine brand has previously had success with its Fitcrunch Protein Baked Bars and Snack Bars, Fitcrunch Collagen Peptides. Fitcrunch Protein Powder and the recently launched Fitbar vegan bar.
The Robert Irvine The cookware collection will be available from QVC on September 27th. It will be available for further retail sales in spring 2021.